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Study Guide: Mass Communication in Malaysia

Most people generally have a large misconception of what Mass Communication actually is. Some guess that it is merely about the study of communication, while others believe that it is only about broadcast, journalism, and radio. The reality is that mass communication is an expansive field of knowledge that is involved in everyday lives. In one way or another, every individual participates in the world of mass communication several times a day.

If you have an interest in broadcasting hard-hitting news, creating content for several brands, or perhaps have ideas and messages you want to share through radio or podcast channels, Mass Communication might just be the right course for you!

Mass Communication

 

First thing’s first, let’s clarify the meaning of the term. Mass Communication (Mass Comm) is often defined as the process of creating, sending, and receiving messages through media channels all at the same time. It is an incredibly wide field that covers news, branding, entertainment, marketing, public relations, and so on. The channels mass communication often travels through are either in traditional media forms such as newspapers, radio, and television or through online channels such as social media. It is an exciting course of study due to its elasticity and how much it has evolved with the development of technology and new media. Especially since the emergence of social media and its prevalence in our current lives, mass communication has never been more fun. It is an essentially creative way messages are communicated through the world.

Within the field of of Mass Communication, there are several fields in which you can choose to specialise your career in.

  • Advertising: This is often related to marketing, but it primarily focuses on the promotion and selling of the products. Advertisement is everywhere. Either at home when you want to watch a video online, or when you go out and find billboards and electronic screens.

  • Broadcasting: This specialisation mainly relates to the distribution of audio-visual content to mass audiences. Examples of broadcast are televised news, radio stations, or anytime you choose to read a news article online.

  • Journalism: This involves the collection, preparation, and distribution of news materials. This can either be presented through traditional forums or online. Journalism may involve hard news, entertainment, feature articles, or advice columns. 

  • Marketing: Marketing is often described as creating value for the customers. In the world of marketing, you would need to capture your customers’ attention and persuade them to choose your products or services over others. One way in which marketing affects you are the reason why you chose the electronic devices you are using today.

  • Public Relations (PR): PR refers to how a company/organization maintains a positive image with the public. This is done through scheduling public appearances, organizing press releases, and managing the bad press. 

Entry Requirements to Study Mass Communication

These are the general entry requirements to pursue a degree in Mass Communication.  Entry requirements for some universities may be higher, so do make sure you check the details carefully.

  • A-Level: Minimum EE in 2 subjects

  • Australian Matriculation SAM/SACE International: Minimum ATAR 55 

  • Canadian Pre-University programmes: Minimum of 55% in 6 subjects 

  • Foundation Matriculation programme: Pass with minimum CGPA of 2.00

  • International Baccalaureate (IB): Minimum 24 points in 6 subjects

  • UEC: Pass with minimum 5Bs including English

  • STPM: Minimum CGPA 2.00 in 3 subjects and minimum Grade C for each subject

  • Diploma: Minimum CGPA of 2.00

Pathway to Study Mass Communication

This is the general pathway to study mass communication after completing your SPM or IGCSE.

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Step 1: Complete STPM/UEC/Pre-university programme for 1-2 years. You can also opt to be enrolled in Diploma in Mass Communication for 2.5 years.

Step 2: Once you graduate with a diploma, you can choose to go straight to the workforce.

Step 3: If you want to pursue a mass communication degree, enrol in a 3-year degree programme.

Step 4: Once you've completed your degree, you can choose to go straight to the workforce.

Subjects in A Mass Communication Degree

 

In Malaysia, a Mass Communication degree takes at least 3 years long to complete and the total anticipated costs for a 3-year mass communication degree might range from RM95,000 to RM110,000. 

As part of a Mass Communication degree, you will take a variety of courses, usually including those that touch on advertising, journalism, communication skills, public relations, media literacy and types of mass media. It provides you with a wide range of industry-related knowledge, while allowing you to specialise in a focused area.

 

In your first year, you will typically learn about the basics of the industry. Some examples of subjects that are commonly taught in first-year Mass Communication degrees are:

  • Introduction to Mass Communication

  • Intercultural Communication

  • Critical & Creative Thinking

  • Communication Theory

  • Media Writing

In your second and third year, you will usually be required to pick a field to major such as Marketing, Journalism, Broadcasting, Advertising or Public RelationsAt some universities, a compulsory internship may be part of the university’s degree programme. This is something that you should definitely take advantage of since hands-on experience could lead you to a potential future employer!

 

Job Prospects with A Mass Communication Degree

 

Because you are exposed to many areas during the course of your studies, you have the flexibility to apply your skills and knowledge in many industries, regardless of which area you specialise in.

Here are a few careers you can consider on completion of your mass communication degree:

  • News anchor

  • TV host

  • Scriptwriter

  • Cameraman

  • Radio host/DJ

  • Podcast creator

  • Photojournalist

  • Web content manager

  • Marketing executive

  • Brand manager

  • Content creator

  • Public relations officer

  • SEO specialist

  • Social media manager

  • Digital copywriter

  • Sales executive

  • Advertising agent

  • Social media coordinator

  • Creative director

  • PR and communications executive

  • Brand ambassador

  • Lobbyist

  • Program coordinator

Universities to Study Mass Communication

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Taylor's University Lakeside Campus

Bachelor of Mass Communication (Hons)

Intakes: January, March & August
Total Fees: RM104,594
Duration: 3 years

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DASEIN Academy of Art

Diploma in Mass Communication

Intakes: February, June & October
Annual Fees: N/A
Duration: 3 years

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