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Study Guide: Digital Marketing

Hey there, savvy readers! In the ever-evolving landscape of the internet, where tweets become trends and posts go viral in the blink of an eye, digital marketing has emerged as the superhero of the business world. It's not just about creating a website anymore; it's about crafting a digital experience that leaves an imprint on the hearts (and wallets) of your audience. So, grab your virtual capes, because we're about to embark on a journey through the fascinating realm of digital marketing!

Digital Marketing

Digital marketing encompasses the utilization of websites, applications, mobile devices, social media, search engines, and various digital platforms to endorse and market products and services. Its rise in popularity began in the 1990s with the widespread adoption of the internet.

Operating on numerous principles akin to traditional marketing, digital marketing is frequently viewed as an supplementary approach for companies to engage with consumers and gain insights into their behaviors. Many businesses opt for a blended strategy, integrating both traditional and digital marketing techniques into their overarching strategies. Nevertheless, digital marketing brings forth its unique set of challenges.

Types of Digital Marketing Channels


Digital marketing channels have evolved since the 1990s and continue to do so. Here are eight of the most common channels in use today.

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Differences between Traditional Marketing and Digital Marketing


Marketing strategies can be broadly categorized into traditional marketing and digital marketing, each with its own set of channels and methods. Let's explore the key differences between these two types:

Traditional Marketing
Key Difference
Digital Marketing
Marketing strategy that uses conventional channels of advertisement, such as TV, radio, newspapers, magazines, etc. to promote products and services of a business
Modern marketing strategy that uses digital channels like search engines, social media platforms, etc. to promote products and services of a business
Outdoor Marketing, Print Marketing, Direct Marketing, Electronic Marketing, Event Marketing
Search Engine Marketing, E-mail Marketing, Social Media Marketing, Affiliate Marketing, Content Marketing
More expensive
Can reach out to limited audience
Can reach out to a large audience

Entry Requirements to Study Digital Marketing

The entry requirements for studying digital marketing can vary depending on the level of study and the specific educational institution. Entry requirements for some universities may be higher, so do make sure you check the details carefully.

  • A-Level/STPM: Minimum EE

  • Australian Matriculation SAM/SACE International: Minimum ATAR 60

  • Canadian Pre-University programmes: Average of 60% above in 6 subjects

  • Foundation in Science or Matriculation programme: Minimum CGPA of 2.0 

  • UEC: Minimum of 5Bs and a pass in Mathematic and English 

  • Diploma: Minimum CGPA of 2.00

Pathway to Study Digital Marketing

This is the general pathway to study digital marketing after completing your SPM or IGCSE.

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Step 1: Complete STPM/UEC/Pre-university programme for 1-2 years. You can also opt to be enrolled in Diploma in Marketing for 2 years.

Step 2: Once you graduate with a marketing diploma, you can choose to go straight to the workforce.

Step 3: If you want to pursue a digital marketing degree, enrol in a 3-year digital marketing degree programme.

Step 4: Once you've completed your degree, you can choose to go straight to the workforce.

Subjects in A Digital Marketing Degree

Typically, an undergraduate degree in digital marketing in Malaysia takes around 3 years to complete. The total cost of an undergraduate degree in digital marketing can vary significantly depending on the university, location. A digital marketing degree generally could range from approximately MYR 70,000 to MYR 150,000.


The goal of a digital marketing degree program is to provide students with a well-rounded understanding of the digital marketing ecosystem, from foundational marketing principles to specialized skills in SEO, social media, and analytics. The specific courses and topics covered can vary among institutions, but generally, students can expect to learn the following key areas:


  • Foundation of Marketing

  • Digital Marketing Fundamentals

  • Search Engine Optimization (SEO)

  • Social Media Marketing

  • Content Marketing

  • Digital Advertising

  • E-Commerce and Mobile Marketing

  • Strategy and Campaign Planning

  • Marketing Automation

Job Prospects with A Digital Marketing Degree


The job prospects for students with a digital marketing degree are promising, given the increasing reliance on online platforms for business growth and promotion. Digital marketing has become an integral part of virtually every industry, and companies are actively seeking professionals with expertise in this field. Here are some common job roles and potential career paths for individuals with a digital marketing degree:

  • Digital Marketing Specialist

  • SEO Specialist

  • Social Media Manager

  • Digital Advertising Specialist

  • Web Analytics Specialist

  • E-Commerce Marketing Specialist

  • Marketing Automation Specialist

  • Brand Manager

Universities to Study Digital Marketing


Asia Pacific University of Technology and Innovation

B.A (Hons) in Marketing Management With A Specialism in Digital Marketing

Intakes: November, March, July & September
Total Tuition Fee: RM92,500
Duration: 3 years


SEGi University

BA (Hons) Advertising and Digital Marketing Communications (3+0)

Intakes: January, May, June & September
Total Tuition Fee: N/A
Duration: 3 years

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